Why Did We Choose to Award Such a Prize to the 1st Runner Up?

Last Philippine Aeropress Championship, we sponsored some prizes and one specific prize was a 12-month supply of Chai. We thought that was grand! And normally, grand prizes are normally awarded to the champion. 

However, as a company that takes pride in doing things differently, we thought, we thought that's cool. But more than that, we also really just want to say that champions, runner-ups, those who got eliminated early during the rounds, you guys are all winners to us! The fact that you signed up, showed up, prepared for it, to us you guys are all winners! But for order, and normalcy of the system, rankings are mandatory and that's obviously fine.

So yeah, we really just want to get to say those things because we think it's a good reminder.